How to Turn First-Timers into Regulars
Here’s something we’ve learned from years of playing local rooms and working with local businesses. A new customer is great. A regular is gold. Regulars come back without being asked. They bring friends. They tag you in their posts. They tell people,...
What Your Small Business Website Must Do on a Phone
Think about the last time you looked up a restaurant or a shop. You probably did it on your phone, maybe in the car or on the couch. Your customers do the same thing. So the real question isn’t “Do we have a website?” It’s “Does our...
How to Fill a Slow Weeknight with Live Music
Every venue has one. That night of the week where the room feels a little too quiet. We get it. We play a lot of these nights ourselves, and we’ve seen the same thing from the stage over and over. A great band, a good room, and half the seats empty because...
4 Musts for Creating On-The-Money Content
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
How To Write Content That Connects
How to write content that connects Here are 6 things to remember when writing website content to get targeted results. 1. Write content that gets to the point The quote, “If I had more time, I’d write a shorter letter” has been attributed to various sources like...
How To Make Phones Ring
So you have a website, Twitter and a Facebook page. But these aren’t going to make your phone ring. Not off the hook. I’m a huge proponent of social media marketing and yes, you can achieve results through a thoughtful social campaign and ROI analysis often proves it....
Your Website Is Your Business Card
Digital marketing is the new traditional marketing. Sure, I still have business cards. But the glossy side only has one thing on it: My web address. The backside has my tagline, phone number, email address, and yet again: My web address. So what’s in your wallet? Fact...
Branding & Marketing: Keep It Human
Your “brand” is what sets you apart. It describes who you are. It’s the communication of your values. It’s more than imagery or a motto or a logo. It’s the you that you want everyone to see. But even more: It’s the you that you want everyone to experience, know,...
The Best Marketing Doesn’t Feel Like Marketing
Raise your hand if you love being pitched. Right. Nobody does. If you’re like me, you’re choosy about where you want to aim your dollars. You don’t want to be hassled or hustled into a sale. You don’t want to feel like you’re being “targeted.” You’re a person not a...
Author Mark Scott
If there's any one relevant thing that I'd like you to know about me, it's that I'm very interested in helping you grow your business, reach your goals, and achieve your dreams. Why? Because business growth is my passion. I love to help businesses succeed with practical tools and a little motivation.
Author Mark Scott
