by markjayscott | Nov 2, 2026 | Philosophy, Trends
The same person who would ridicule someone in their 50s+ for playing in a cover band would probably not ridicule anyone at that age for playing oboe in a community orchestra. And that double standard tells you everything. Same person, same age, same hours of practice,...
by markjayscott | Oct 21, 2026 | Business Growth
I make a lot of event posters. And I’ve noticed something. The posters that bring people in aren’t always the fanciest ones. They’re the clearest ones. Your poster gets about two seconds in someone’s feed. That’s it. So the job...
by markjayscott | Oct 19, 2026 | Business Growth
Here’s something a lot of local businesses miss. Before someone ever visits your website, they often see your Google Business Profile first. It’s that box that shows up when someone searches your name, or “live music near me,” or “coffee...
by markjayscott | Oct 18, 2026 | Business Growth
We play a lot of local rooms. And one thing we’ve learned is that the first booking is just an audition. The real goal is getting asked back. Venues talk. Managers remember. The bands that get rebooked aren’t always the flashiest. They’re the ones...
by markjayscott | Oct 16, 2026 | Business Growth
When people are deciding where to eat, shop, or catch live music, they read reviews. Often before they ever look at your website. Good reviews help you show up in local searches, and they help people trust you before they walk in. But asking can feel awkward. Nobody...
by markjayscott | Oct 14, 2026 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Oct 13, 2026 | Business Growth
Every venue has one. That night of the week where the room feels a little too quiet. We get it. We play a lot of these nights ourselves, and we’ve seen the same thing from the stage over and over. A great band, a good room, and half the seats empty because...
by markjayscott | Oct 11, 2026 | Business Growth
Let’s be honest. You didn’t open a shop, a restaurant, or a venue so you could spend your nights making Instagram posts. But you also know people check your socials before they come in. Are you open? What’s going on this week? Does this place look...
by markjayscott | Oct 10, 2026 | Business Growth
Think about the last time you looked up a restaurant or a shop. You probably did it on your phone, maybe in the car or on the couch. Your customers do the same thing. So the real question isn’t “Do we have a website?” It’s “Does our...
by markjayscott | Oct 8, 2026 | Business Growth
Here’s something we’ve learned from years of playing local rooms and working with local businesses. A new customer is great. A regular is gold. Regulars come back without being asked. They bring friends. They tag you in their posts. They tell people,...
