by markjayscott | Oct 14, 2026 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Oct 7, 2026 | Best Practices, Branding, Marketing, Tips
How to write content that connects Here are 6 things to remember when writing website content to get targeted results. 1. Write content that gets to the point The quote, “If I had more time, I’d write a shorter letter” has been attributed to various sources like...
by markjayscott | Aug 12, 2026 | Best Practices, Branding, Business Growth
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
by markjayscott | Aug 5, 2026 | Best Practices, Branding, Business Growth
What do people think when they hear or see your brand? Branding is the communication of who you are. It’s your story. It’s the humanization of your organization. Branding is connecting in meaningful ways with your fellow humans in the marketplace....
