by markjayscott | Jul 2, 2018 | Best Practices
Sure, we got annoyed by the proverbs mom issued on the regular. She constantly said, “You need to make sure you have multiple streams of income from a variety of sources.” Okay, she didn’t actually say it that way. She simply said, “Don’t put all your eggs in one...
by markjayscott | Jun 29, 2018 | Best Practices, Business Growth
Integrity is the quality of being completely honest. A quality that can seem rare and a bit old-fashioned. Some might even call it naive. Or weak. But integrity also has to do with being sound in construction. Strong. “Structural integrity” is kind of a...
by markjayscott | Jan 16, 2018 | Best Practices
Far too many startups and small businesses lose market share by neglecting simple ways to get—and keep—a competitive edge. Why? Moore’s law is one good example; it’s a commonly accepted observation that technology changes every 18 months. The rules are constantly...
by markjayscott | Dec 29, 2017 | Best Practices
You’ll take any client with a pulse when you’re just getting started. But as you grow you come to find that that’s not the best way to build a reputable business that has staying power and becomes known for stunning work. You’ll eventually need to be choosy about the...
by markjayscott | Dec 2, 2017 | Best Practices, Branding, Business Growth
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
by markjayscott | Jan 31, 2016 | Best Practices, Branding, Business Growth
What do people think when they hear or see your brand? Branding is the communication of who you are. It’s your story. It’s the humanization of your organization. Branding is connecting in meaningful ways with your fellow humans in the marketplace....