by markjayscott | Oct 14, 2026 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Oct 7, 2026 | Best Practices, Branding, Marketing, Tips
How to write content that connects Here are 6 things to remember when writing website content to get targeted results. 1. Write content that gets to the point The quote, “If I had more time, I’d write a shorter letter” has been attributed to various sources like...
by markjayscott | Sep 30, 2026 | Business Growth, Marketing, Tips
So you have a website, an Instagram and a Facebook page. But these aren’t going to make your phone ring. Not off the hook. I’m a huge proponent of social media marketing and yes, you can achieve results through a thoughtful social campaign and ROI analysis often...
by markjayscott | Sep 23, 2026 | Marketing
Digital marketing is the new traditional marketing. Sure, I still have business cards. But the glossy side only has one thing on it: My web address. The backside has my tagline, phone number, email address, and yet again: My web address. So what’s in your wallet? Fact...
by markjayscott | Sep 16, 2026 | Branding, Marketing, Trends
Your “brand” is what sets you apart. It describes who you are. It’s the communication of your values. It’s more than imagery or a motto or a logo. It’s the you that you want everyone to see. But even more: It’s the you that you want everyone to experience, know,...
by markjayscott | Sep 9, 2026 | Business Growth, Marketing, Philosophy
Raise your hand if you love being pitched. Right. Nobody does. If you’re like me, you’re choosy about where you want to aim your dollars. You don’t want to be hassled or hustled into a sale. You don’t want to feel like you’re being “targeted.” You’re a person not a...
