Branding & Marketing: Keep It Human
Your “brand” is what sets you apart. It describes who you are. It’s the communication of your values. It’s more than imagery or a motto or a logo. It’s the you that you want everyone to see. But even more: It’s the you that you want everyone to experience, know,...
Why I Still Blog For Business
Blogging may seem like yesterday’s word and a trend gone by. You may even have heard of it spoken of pejoratively. With air quotes. But blogging, beyond the hobby sort, is smart business. And income from blogging for businesses can be good. I got my start as an...
Stop Marketing. Start Branding.
Even if you’re in the used car business, your business isn’t a used car and should never be sold like one. Your business should be seen as sacred and an expression of something truly great. No one would argue that sales and marketing are important elements of...
3 Ways to Build A Timeless Brand
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
Branding 101
What do people think when they hear or see your brand? Branding is the communication of who you are. It’s your story. It’s the humanization of your organization. Branding is connecting in meaningful ways with your fellow humans in the marketplace....
Author Mark Scott
If there's any one relevant thing that I'd like you to know about me, it's that I'm very interested in helping you grow your business, reach your goals, and achieve your dreams. Why? Because business growth is my passion. I love to help businesses succeed with practical tools and a little motivation.
Author Mark Scott
