by markjayscott | Oct 14, 2026 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Oct 7, 2026 | Best Practices, Branding, Marketing, Tips
How to write content that connects Here are 6 things to remember when writing website content to get targeted results. 1. Write content that gets to the point The quote, “If I had more time, I’d write a shorter letter” has been attributed to various sources like...
by markjayscott | Sep 16, 2026 | Branding, Marketing, Trends
Your “brand” is what sets you apart. It describes who you are. It’s the communication of your values. It’s more than imagery or a motto or a logo. It’s the you that you want everyone to see. But even more: It’s the you that you want everyone to experience, know,...
by markjayscott | Sep 2, 2026 | Branding
Even if you’re in the used car business, your business isn’t a used car and should never be sold like one. Your business should be seen as sacred and an expression of something truly great. No one would argue that sales and marketing are important elements of...
by markjayscott | Aug 19, 2026 | Branding, Business Growth
Blogging may seem like yesterday’s word and a trend gone by. You may even have heard of it spoken of pejoratively. With air quotes. But blogging, beyond the hobby sort, is smart business. And income from blogging for businesses can be good. I got my start as an...
by markjayscott | Aug 12, 2026 | Best Practices, Branding, Business Growth
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
