by markjayscott | Jul 19, 2018 | Business Growth, Marketing, Philosophy
Raise your hand if you love being pitched. Right. Nobody does. If you’re like me, you’re choosy about where you want to aim your dollars. You don’t want to be hassled or hustled into a sale. You don’t want to feel like you’re being “targeted.” You’re a person not a...
by markjayscott | Jul 14, 2018 | Branding, Business Growth
Blogging may seem like yesterday’s word and a trend gone by. You may even have heard of it spoken of pejoratively. With air quotes. But blogging, beyond the hobby sort, is smart business. And income from blogging for businesses can be good. I got my start as an...
by markjayscott | Jul 8, 2018 | Business Growth, Marketing
Digital marketing is a huge piece of the growth puzzle. While it will never completely replace a handshake and good old-fashioned face time, it has firmly established itself as a MUST for solid business growth. By digital marketing, I mean everything — from a...
by markjayscott | Jun 29, 2018 | Best Practices, Business Growth
Integrity is the quality of being completely honest. A quality that can seem rare and a bit old-fashioned. Some might even call it naive. Or weak. But integrity also has to do with being sound in construction. Strong. “Structural integrity” is kind of a...
by markjayscott | Jan 2, 2018 | Business Growth
Whether it’s personally, geographically, or demographically, I’ve learned time after time that narrowing the focus eventually leads to major gains in business growth. One way to look at growth is to think in concentric circles. We see this pattern in growth everywhere...
by markjayscott | Dec 5, 2017 | Business Growth, Marketing, Tips
So you have a website, Twitter and a Facebook page. But these aren’t going to make your phone ring. Not off the hook. I’m a huge proponent of social media marketing and yes, you can achieve results through a thoughtful social campaign and ROI analysis often proves it....