by markjayscott | Dec 2, 2017 | Best Practices, Branding, Business Growth
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
by markjayscott | Mar 5, 2017 | Business Growth, Motivation, Personal Growth
Staying stuck is a choice. There are always ways to get unstuck if you want to bad enough. One old friend put it this way: “Mark, you gotta have a want to.” I can’t remember where I heard it, but let me offer a thought that helped me get unstuck: “We don’t think...
by markjayscott | Jan 31, 2016 | Best Practices, Branding, Business Growth
What do people think when they hear or see your brand? Branding is the communication of who you are. It’s your story. It’s the humanization of your organization. Branding is connecting in meaningful ways with your fellow humans in the marketplace....