Raise your hand if you love being pitched. Right. Nobody does. If you’re like me, you’re choosy about where you want to aim your dollars. You don’t want to be hassled or hustled into a sale. You don’t want to feel like you’re being “targeted.” You’re a person not a prospect on some sales dude’s “hit list.” You can smell that sleaze a mile away.
Now think about this in your role as a business owner. You need to market your business. It’s a fact of life and as much as you may dislike it, it’s vital to your business.
But you can market in a way that gives everyone dignity. It’s a way that establishes trust, solid relationships, lasting results, and keeps clients for life.
Here are 6 ways the best marketing doesn’t feel like marketing.
1. The best marketing establishes trust before asking for business.
Much of marketing is reputation building. Before a single dollar changes hands, you’ll need to invest in a higher form of currency: The currency of trust. Trust is
2. The best marketing establishes you as the guru.
I don’t know about you, but with a thousand sellers to choose from, I’m looking for the one who knows their stuff. Because I’m not just buying a thing; I’m buying the
3. The best marketing builds a tribe.
The great benefit that comes from building trust is building a tribe. Because you have the best product or service based on credibility and notoriety, you’ll invariably develop a tribe of loyal people who use you and only you. And guess what? They’ll do all the proselytizing your business will ever need. A happy customer will tell their friends and contagion will commence. Now that’s an unstoppable sales force. And they work for free because you invested in the currency of trust.
4. The best marketing is conversational.
Conversation — not confrontation — is what wins hearts toward your business.
5. The best marketing is human and conveys togetherness.
Prospects are people, not projects. They aren’t hills to conquer; they’re relationships to foster. If you’re marketing things right, you’re building partners, not just numbers. Business is sacred and it must be built on togetherness in an economy where trust is the currency. I’m creating a business that’s built to last when I value making friends more than acquiring clients.
6. The best marketing tells inspiring stories.
The cultivation of solid business relationships almost always leads to stories worth telling. The concept of “tribe” is built on the power of story. Not just the amazing story of how your business came to be (as important as that is), but the redemptive story of how your business met