by markjayscott | Aug 21, 2018 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Aug 2, 2018 | Branding, Marketing, Practical, Tips
Just thought I’d share a few cool little video promo tools with you. They all do similar but different things, but they’re all easy to use, and all of them work from your phone. Do you or a client need a quick promotional video for Instagram? Or an intro video for a...
by markjayscott | Jul 21, 2018 | Branding, Marketing, Trends
Your “brand” is what sets you apart. It describes who you are. It’s the communication of your values. It’s more than imagery or a motto or a logo. It’s the you that you want everyone to see. But even more: It’s the you that you want everyone to experience, know,...
by markjayscott | Jul 14, 2018 | Branding, Business Growth
Blogging may seem like yesterday’s word and a trend gone by. You may even have heard of it spoken of pejoratively. With air quotes. But blogging, beyond the hobby sort, is smart business. And income from blogging for businesses can be good. I got my start as an...
by markjayscott | Jun 26, 2018 | Branding
Even if you’re in the used car business, your business isn’t a used car and should never be sold like one. Your business should be seen as sacred and an expression of something truly great. No one would argue that sales and marketing are important elements of...
by markjayscott | Dec 2, 2017 | Best Practices, Branding, Business Growth
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...