by markjayscott | Aug 21, 2018 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Jul 2, 2018 | Best Practices
Sure, we got annoyed by the proverbs mom issued on the regular. She constantly said, “You need to make sure you have multiple streams of income from a variety of sources.” Okay, she didn’t actually say it that way. She simply said, “Don’t put all your eggs in one...
by markjayscott | Jun 29, 2018 | Best Practices, Business Growth
Integrity is the quality of being completely honest. A quality that can seem rare and a bit old-fashioned. Some might even call it naive. Or weak. But integrity also has to do with being sound in construction. Strong. “Structural integrity” is kind of a...
by markjayscott | Jan 16, 2018 | Best Practices
Far too many startups and small businesses lose market share by neglecting simple ways to get—and keep—a competitive edge. Why? Moore’s law is one good example; it’s a commonly accepted observation that technology changes every 18 months. The rules are constantly...
by markjayscott | Dec 29, 2017 | Best Practices
You’ll take any client with a pulse when you’re just getting started. But as you grow you come to find that that’s not the best way to build a reputable business that has staying power and becomes known for stunning work. You’ll eventually need to be choosy about the...
by markjayscott | Dec 2, 2017 | Best Practices, Branding, Business Growth
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...