Whether it’s personally, geographically, or demographically, I’ve learned time after time that narrowing the focus eventually leads to major gains in business growth. One way to look at growth is to think in concentric circles. We see this pattern in growth everywhere...
You’ll take any client with a pulse when you’re just getting started. But as you grow you come to find that that’s not the best way to build a reputable business that has staying power and becomes known for stunning work. You’ll eventually need to be choosy about the...
So you have a website, Twitter and a Facebook page. But these aren’t going to make your phone ring. Not off the hook. I’m a huge proponent of social media marketing and yes, you can achieve results through a thoughtful social campaign and ROI analysis often proves it....
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
Staying stuck is a choice. There are always ways to get unstuck if you want to bad enough. One old friend put it this way: “Mark, you gotta have a want to.” I can’t remember where I heard it, but let me offer a thought that helped me get unstuck: “We don’t think...
If you can win the head games, you can win all the games. I’m not talking about the kind of head games that people play with each other. I’m talking about controlling the conversations that happen in our own heads. C is for Confidence. The reason that we...
Maybe you’ve never thought about it like this, but a plateau in life can represent a crisis. Sure, we climb and we grow and we reach new heights. But we don’t want to celebrate any new plateau for very long. B is for Bettering. We have to be committed to...
Going through the alphabet with 26 words that have really helped me get ahead in life and business. A is for Aggregate! This Helen Keller quote really helped me put some things in perspective: “The world is moved along, not only by the mighty shoves of its...
What do people think when they hear or see your brand? Branding is the communication of who you are. It’s your story. It’s the humanization of your organization. Branding is connecting in meaningful ways with your fellow humans in the marketplace....
If there's any one relevant thing that I'd like you to know about me, it's that I'm very interested in helping you grow your business, reach your goals, and achieve your dreams. Why? Because business growth is my passion. I love to help businesses succeed with practical tools and a little motivation.
Branding 101
Author Mark Scott
About Allure22
Allure22 offers boutique brand & marketing services for creative small businesses who appreciate the importance of aesthetics. And results. We also create & share content designed to help digital marketers.