Blog | Allure22

Know Your ‘Why’ In Life And Business

by markjayscott | Jul 16, 2018 | Motivation, Philosophy

If you own a business, it’s good to understand why you do what you do. Maybe you’ve heard this described as “knowing your why.” It’s even better to write your why down and refer to it when difficult decisions need to be made. Having a solid,...

Why I Still Blog For Business

by markjayscott | Jul 14, 2018 | Branding, Business Growth

Blogging may seem like yesterday’s word and a trend gone by. You may even have heard of it spoken of pejoratively. With air quotes. But blogging, beyond the hobby sort, is smart business. And income from blogging for businesses can be good. I got my start as an...

Should You Get An AI Website?

by markjayscott | Jul 10, 2018 | Tech & Trends

I love technology. If there’s something out there that makes life or business easier, faster, less expensive, more efficient, or even more fun, I want to know how it can benefit me. Artificial Intelligence (AI) is an area of computer science that emphasizes the...

Digital Marketing: Done Right, It Can’t Not Work

by markjayscott | Jul 8, 2018 | Business Growth, Marketing

Digital marketing is a huge piece of the growth puzzle. While it will never completely replace a handshake and good old-fashioned face time, it has firmly established itself as a MUST for solid business growth. By digital marketing, I mean everything — from a...

Mom Was Right: Multiple Income Streams

by markjayscott | Jul 2, 2018 | Best Practices

Sure, we got annoyed by the proverbs mom issued on the regular. She constantly said, “You need to make sure you have multiple streams of income from a variety of sources.” Okay, she didn’t actually say it that way. She simply said, “Don’t put all your eggs in one...

A Lasting Brand is Built on Integrity

by markjayscott | Jun 29, 2018 | Best Practices, Business Growth

Integrity is the quality of being completely honest. A quality that can seem rare and a bit old-fashioned. Some might even call it naive. Or weak. But integrity also has to do with being sound in construction. Strong. “Structural integrity” is kind of a...

Stop Marketing. Start Branding.

by markjayscott | Jun 26, 2018 | Branding

Even if you’re in the used car business, your business isn’t a used car and should never be sold like one. Your business should be seen as sacred and an expression of something truly great. No one would argue that sales and marketing are important elements of...

2014 Called. They Want Their Website Back

by markjayscott | Jun 22, 2018 | Tech & Trends

2014 called. They want their website back. It’s not a comfortable topic for a lot of business owners. Yet, it’s there. It’s the elephant in the room. Everyone sees it, but no one wants to talk about it. So how do we put this? It’s your website. It was great back in...

Your Website Is Your Business Card

by markjayscott | Jun 10, 2018 | Marketing

Digital marketing is the new traditional marketing. Sure, I still have business cards. But the glossy side only has one thing on it: My web address. The backside has my tagline, phone number, email address, and yet again: My web address. So what’s in your wallet? Fact...

8 Ways To Grow Your Business In 30 Days

by markjayscott | Jan 16, 2018 | Best Practices

Far too many startups and small businesses lose market share by neglecting simple ways to get—and keep—a competitive edge. Why? Moore’s law is one good example; it’s a commonly accepted observation that technology changes every 18 months. The rules are constantly...