by markjayscott | Aug 1, 2018 | Entrepreneurs, Trends
I didn’t see it coming. I had very different career plans. Yet over the years watching the internet explode, I found myself swept into the creative world of digital marketing. It’s been amazing to watch the emergence of the web, social media, and SEO and how they have...
by markjayscott | Jul 27, 2018 | Entrepreneurs, Motivation
There are a lot of reasons people go into business for themselves. You’ve heard all the common sentiments. They want to stick it to the man. They’re sick of office politics. They aren’t getting paid what they’re worth. They want to make their own hours, be their own...
by markjayscott | Jul 21, 2018 | Branding, Marketing, Trends
Your “brand” is what sets you apart. It describes who you are. It’s the communication of your values. It’s more than imagery or a motto or a logo. It’s the you that you want everyone to see. But even more: It’s the you that you want everyone to experience, know,...
by markjayscott | Jul 19, 2018 | Business Growth, Marketing, Philosophy
Raise your hand if you love being pitched. Right. Nobody does. If you’re like me, you’re choosy about where you want to aim your dollars. You don’t want to be hassled or hustled into a sale. You don’t want to feel like you’re being “targeted.” You’re a person not a...
by markjayscott | Jul 16, 2018 | Motivation, Philosophy
If you own a business, it’s good to understand why you do what you do. Maybe you’ve heard this described as “knowing your why.” It’s even better to write your why down and refer to it when difficult decisions need to be made. Having a solid,...