by markjayscott | Oct 14, 2026 | Best Practices, Branding, Marketing
The ready, shoot, aim approach to creating content won’t get you far. You need a strategy. And it has to come first. There are at least 4 musts for content creators and without them, your content may just as well be lorem ipsum dolor. Here’s how to create...
by markjayscott | Oct 13, 2026 | Business Growth
Every venue has one. That night of the week where the room feels a little too quiet. We get it. We play a lot of these nights ourselves, and we’ve seen the same thing from the stage over and over. A great band, a good room, and half the seats empty because...
by markjayscott | Oct 11, 2026 | Business Growth
Let’s be honest. You didn’t open a shop, a restaurant, or a venue so you could spend your nights making Instagram posts. But you also know people check your socials before they come in. Are you open? What’s going on this week? Does this place look...
by markjayscott | Oct 10, 2026 | Business Growth
Think about the last time you looked up a restaurant or a shop. You probably did it on your phone, maybe in the car or on the couch. Your customers do the same thing. So the real question isn’t “Do we have a website?” It’s “Does our...
by markjayscott | Oct 8, 2026 | Business Growth
Here’s something we’ve learned from years of playing local rooms and working with local businesses. A new customer is great. A regular is gold. Regulars come back without being asked. They bring friends. They tag you in their posts. They tell people,...
