You’ll take any client with a pulse when you’re just getting started. But as you grow you come to find that that’s not the best way to build a reputable business that has staying power and becomes known for stunning work. You’ll eventually need to be choosy about the...
So you have a website, Twitter and a Facebook page. But these aren’t going to make your phone ring. Not off the hook. I’m a huge proponent of social media marketing and yes, you can achieve results through a thoughtful social campaign and ROI analysis often proves it....
3 WAYS TO BUILD A TIMELESS BRAND Typical marketing communicates how products benefit consumers. But timeless brands do more than that. They understand the depth of the human experience. They solve human problems. They improve human experiences. They endure through the...
Staying stuck is a choice. There are always ways to get unstuck if you want to bad enough. One old friend put it this way: “Mark, you gotta have a want to.” I can’t remember where I heard it, but let me offer a thought that helped me get unstuck: “We don’t think...
If you can win the head games, you can win all the games. I’m not talking about the kind of head games that people play with each other. I’m talking about controlling the conversations that happen in our own heads. C is for Confidence. The reason that we...
If there's any one relevant thing that I'd like you to know about me, it's that I'm very interested in helping you grow your business, reach your goals, and achieve your dreams. Why? Because business growth is my passion. I love to help businesses succeed with practical tools and a little motivation.
Branding 101
Author Mark Scott
About Allure22
Allure22 offers boutique brand & marketing services for creative small businesses who appreciate the importance of aesthetics. And results. We also create & share content designed to help digital marketers.