Stop Marketing. Start Branding.

Stop Marketing. Start Branding.

Even if you’re in the used car business, your business isn’t a used car and should never be sold like one. Your business should be seen as sacred and an expression of something truly great.   No one would argue that sales and marketing are important elements of...
2014 Called. They Want Their Website Back

2014 Called. They Want Their Website Back

2014 called. They want their website back. It’s not a comfortable topic for a lot of business owners. Yet, it’s there. It’s the elephant in the room. Everyone sees it, but no one wants to talk about it. So how do we put this? It’s your website. It was great back in...
Your Website Is Your Business Card

Your Website Is Your Business Card

Digital marketing is the new traditional marketing. Sure, I still have business cards. But the glossy side only has one thing on it: My web address. The backside has my tagline, phone number, email address, and yet again: My web address. So what’s in your wallet? Fact...
8 Ways To Grow Your Business In 30 Days

8 Ways To Grow Your Business In 30 Days

Far too many startups and small businesses lose market share by neglecting simple ways to get—and keep—a competitive edge. Why? Moore’s law is one good example; it’s a commonly accepted observation that technology changes every 18 months. The rules are constantly...
Narrow The Focus

Narrow The Focus

Whether it’s personally, geographically, or demographically, I’ve learned time after time that narrowing the focus eventually leads to major gains in business growth. One way to look at growth is to think in concentric circles. We see this pattern in growth everywhere...